preludes

*unless otherwise noted, all writings and photographs are mine.

True story

“I really do not know how to feel about this.”

Probably the same way I feel just about everyday when surrounded by people who think they are literary but are actually just sell outs to the public sector: suck a big one.

Vulgar, yes. 

Good writing isn’t about commercial zip.  All that really, usually is, is well, shit.

Or for your impaired client: Good writing isn’t about commercial zip.  All that really, usually is, is well, shit!

delgrosso:

A client emailed me this morning. Said he wanted a little more “zip” in the copy I wrote for him.

I asked him what zip was.

“It’s just, you know, zip.”

So I waited two hours, then emailed the same copy back to him, except that I’d added one exclamation point somewhere in the middle.

“Perfect!” he responded.

I really don’t know how to feel about that.

· 9/2/10 · 132 · Reblog
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